About us

About Us: JIT FASHION first incorporated in Singapore in the year 2012 and providing fashion cloths for kids’ for last 4 years. We redefined the kids’ fashion and created a new brand name called “Concept By Tanya”.  It’s a trusted brand name synonymous with kids’ fashion.
Vision:  We believe in providing good quality and exciting products at affordable price so that all kids’ can enjoy good quality clothing.
Founders:  CA. Ms.  Sulaja U is a chartered accountant, who is supposed to work on calculator all the time and provide financial guideline to clients decided to try her creativity in fashion line.
Our Stories:  Two young chartered accountants got married and gave birth to 1 boy and 1 girl. They started looking for good quality kids’ wear for their kids’ and realized that most of the good  quality kids’ fashion cloth are overpriced so they  came with an idea to develop a new brand to launch in the market to provide good quality fashion kids’ wear at affordable price.